Mike Rowan | September 20, 2017
This article is part of a series highlighting new choral repertoire that can be used by a wide range of choirs to address different community issues.
Audiences
Chorus America Staff | June 2, 2017
Vijay Gupta is both a violinist with the Los Angeles Philharmonic and a dedicated advocate for the power of music to change lives and reconnect us to our shared humanity. In 2011, he founded Street Symphony, a non-profit organization dedicated to engaging musicians in performance and dialogue with marginalized communities of people experiencing poverty, homelessness and incarceration.
admin_ca | May 23, 2017
Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole.
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Mike Rowan | May 4, 2017
Jean Davidson does not have the background of a typical choral administrator. The Los Angeles Master Chorale (LAMC) president and CEO took the job—her first in the choral community—after working in theater, contemporary dance, and instrumental music, where she served as the founding managing director of the Silk Road Ensemble with Yo-Yo Ma.
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Judith Malafronte | March 23, 2017
Is this growing trend a gimmick? Or a glimpse of the future?
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Mike Rowan | November 30, 2016
Podcasts: They seem to be sprouting up everywhere these days. Similar to social media and the smartphone, the rise of podcasts—audio programs released as a series of episodes that you can subscribe to and download onto your device—has brought significant changes to the way we consume our media today. In 2013, Apple’s podcasts hit the one billion subscriber mark.
Takeaways from the Intrinsic Impact Audience Project
Kelsey Menehan | November 3, 2016
This August, Chorus America released the results of the first-ever systematic look at what moves and motivates the people who attend choral music concerts. In partnership with leading research and consulting firm WolfBrown, the Intrinsic Impact Audience Project worked with 23 choruses across North America to survey their audiences.
admin_ca | October 21, 2016
To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter
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Thanks for your interest. You must be a Chorus America member (or derive membership benefits from your relationship to a member organization) to view this content.
If you are currently a member, please log in or create a site user account for access to members-only content. If you are not currently a member, We invite you to join to access all Chorus America’s resources and benefits.
Mike Rowan | August 17, 2016
An expert in audience development and diversification, Donna Walker-Kuhne has devoted her professional career to increasing access to the arts. In advance of her keynote plenary on “Dynamic Community Engagement” at Chorus America’s Conference in Cincinnati, she spoke with president and CEO Catherine Dehoney about how the conversation around community engagement has changed—and the opportunities this creates for choruses to “roll up their sleeves and dig in.”
Kelsey Menehan | July 27, 2016
As a graduate conducting student at Temple University in the 1980s, Diana V. Saez recalls being frustrated that there was no mention of Latin American composers—except for the famous composers Villalobos from Brazil and Ginastera from Argentina. When she moved to Washington DC, in 1990, she found a bustling choral music scene, with a wide variety of choruses. But Latin American music was not part of the standard repertoire.