One Voice Mixed Chorus, Minnesota's gay, lesbian, bisexual, transgender and allies chorus, is committed to building community and creating social change. The group's music director, Jane Ramseyer Miller, talked with Chorus America about how their mission propelled a unique outreach to public school students in the Twin Cities.
No longer is choral music constrained to choristers standing on risers at the front of a church or concert hall. In recent years, the traditional format has evolved into multisensory, multimedia experiences.
Artistic director of the Mid-Columbia Mastersingers since 2008, Justin Raffa has spearheaded a series of outreach programs within the Tri-Cities’ Latino community.
Many young professionals lose the choral experience they loved in school. KellyAnn Nelson and Christopher Eanes hit on a surefire draw: Invite 20- and 30-somethings to rehearse and perform in a local bar.
Today's radio programmers are moving past the bad rap of early research and experimenting with a richer mix of choral and vocal music.
Anne Sears, director of external affairs at Westminster Choir College of Rider University, tells Chorus America's president & CEO Ann Meier Baker about a special audience participation project during this year’s choir tour.
Chorus America/ASCAP Award winners describe their commitment to new music and share strategies for building programs, cultivating audiences, collaborating with composers, and bringing new music to life.
How can choruses stay competitive in the quest for audience in a fast-changing world of busy lifestyles, cultural glut, home theaters, and web-based entertainment options? And how do we make the face of our audience younger and more colorful? Here are six strategies gleaned from recent research in arts marketing.
A strong brand is no longer just "nice-to-have" for cultural organizations—it's a necessity. It can engender loyalty, create advocates and ambassadors, and, when needed, provide a margin for forgiveness. Here's how to build your master brand.
Composer Gabriela Lena Frank explores the evolving relationship with her audience, beginning with her doting parents.