Audiences

Clearly the concept of subscribing is not dead, just look at the sports world! To make headway against the challenges to build a robust subscription base, we must work smart, be students of our surroundings, and ask fundamental questions. 

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Is Concert Hall Etiquette Exclusionary?

We have created an elitist culture around classical music, about clothes and small talk and polite applause, and then we wonder why those who "don't have tuxedos" don't come to our concerts. Should we be working to change this? How can we do it?

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A practical guide for improving message strategy and branding.

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Can we translate the good news of Chorus America's "chorus impact study" into larger audiences for choral music?

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