Audiences

No longer is choral music constrained to choristers standing on risers at the front of a church or concert hall. In recent years, the traditional format has evolved into multisensory, multimedia experiences.

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A New Blend

Today's radio programmers are moving past the bad rap of early research and experimenting with a richer mix of choral and vocal music.

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Chorus America/ASCAP Award winners describe their commitment to new music and share strategies for building programs, cultivating audiences, collaborating with composers, and bringing new music to life.

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Six Sure Strategies for Effective Marketing and Ticketing

How can choruses stay competitive in the quest for audience in a fast-changing world of busy lifestyles, cultural glut, home theaters, and web-based entertainment options? And how do we make the face of our audience younger and more colorful? Here are six strategies gleaned from recent research in arts marketing.

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A strong brand is no longer just "nice-to-have" for cultural organizations—it's a necessity. It can engender loyalty, create advocates and ambassadors, and, when needed, provide a margin for forgiveness. Here's how to build your master brand.

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A Composer and Her Audience

Composer Gabriela Lena Frank explores the evolving relationship with her audience, beginning with her doting parents.

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NEA's 2008 Survey of Public Participation in the Arts

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study.

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