Innovation

An Interview with InstantEncore's David Dombrosky

SPONSORED CONTENT FROM A CHORUS AMERICA PARTNER

Sometimes it takes a dramatic change in the environment for an innovation to take hold. That's the story of InsideGuide - a new platform for creating digital program books for concerts and events from arts technology company InstantEncore. Before COVID-19, there were several reasons that a digital program option could make sense for many arts organizations - including increased editing flexibility and lower shipping and printing costs, to name a couple. Then, adopting new safety measures and decreasing touch points became a priority for arts organizations, and this new driving force ultimately led InstantEncore to develop its new platform for digital programs.

David Dombrosky, InstantEncore's chief marketing officer, is right at home with choruses and the Chorus America community, just like he is with emerging technology platforms. A past Chorus America Conference speaker and former chorister himself, David has witnessed a great deal of evolution in technology over his career, and is knowledgeable about helping arts leaders overcome the challenges of adopting new tech - as well as realize the exciting upside of the benefits. David spoke with Chorus America about his own story with technology and the arts, and InstantEncore's new InsideGuide platform for creating digital programs.

The Return of In-Person Holiday Choral Performances

During the 2020 holiday season, singers, groups, and organizations shifted in the face of the ongoing global health crisis and produced virtual or recorded holiday performances. This December, fueled by love for singing, the desire to share joy, and an emphasis on health and safety protocols, choruses adjusted to the times, and shared holiday glee with live audiences once again in innovative ways. Here we spotlight a few unique performances filled with the holiday spirit from this year’s season! 

 

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