Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference.
A professional with experience on both sides of the mic reveals five fundamentals of good media relations.
Think choral music is only found in drafty churches or formal concert halls? Think again! These innovators are stretching our imaginations and taking choral performances to the next level.
How Minnesota's VocalEssence and composer Eric Whitacre helped high school students, choral directors, and community members of all ages discover the power of contemporary choral music through a festival and community sing event.
Call it what you will—networking, hobnobbing, rubbing elbows—it is a skill that everyone should know how to do, even choral singers.
It's important for a chorus to convey messages through marketing communications that are consistent with the brand conveyed through its musicmaking. A periodic brand audit—conducted either by a consultant or done yourselves following the simple steps below—will help bring you into alignment.
A mission statement that articulates not just who you are but why you matter will help your chorus stand out in the eyes of potential singers, audiences, and donors.
The past decade seems to have had more than its fair share of natural disasters and tragedies. In the aftermath of a major event, how should your chorus approach its fundraising activities? What do you say to those who challenge the idea of funding the arts at a time of great social need?
As organizations of every type struggle to get back on their feet after natural disasters in the recent past, we are all reminded that it could happen to anyone. A business continuity expert shares steps you can take to mitigate the effects of a crisis.
Clearly the concept of subscribing is not dead, just look at the sports world! To make headway against the challenges to build a robust subscription base, we must work smart, be students of our surroundings, and ask fundamental questions.