Research/Data

Six Sure Strategies for Effective Marketing and Ticketing

How can choruses stay competitive in the quest for audience in a fast-changing world of busy lifestyles, cultural glut, home theaters, and web-based entertainment options? And how do we make the face of our audience younger and more colorful? Here are six strategies gleaned from recent research in arts marketing.

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How Children, Adults, and Communities Benefit from Choruses

Chorus America's landmark study on the impact of choral singers of all ages on the communities in which they live. The study tracks a marked increase in the number of singers across the USA, it also collects data on the impact of choral singing on children and youth for the first time.

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The key findings from the 2009 Chorus Impact Study.

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A PowerPoint presentation that presents positive data about the impact of choral singing on children and youth, as reported in the 2009 Chorus Impact Study.

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Download this opinion piece to customize and submit to your local newspaper to help raise the profile of choruses in your area.

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Chorus America's annual survey of the operations of choruses, the Operations Survey Report includes more than 40 different analyses, from number of board meetings to board giving, from ticket pricing to chorus dues amounts, from accompanist pay practices to marketing efficiency. The 2011 report features data from the 2009-2010 season.

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American Choral Review 53.2

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NEA's 2008 Survey of Public Participation in the Arts

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study.

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