Matt Lehrman is principal of Audience Avenue, LLC. He helps arts & cultural organizations pursue artistic relevance & achieve financial sustainability. His expertise is in revealing a non-profit’s options and opportunities when viewed from the audience-side of its mission statement. Matt Lehrman’s blog, AUDIENCE WANTED, is published by ArtsJournal.
Matt was the founder & longtime CEO of Alliance for Audience & ShowUp.com, Arizona’s collaborative initiative for audience development. He has since served as Interim Managing Director of Arizona Theatre Company. Previously, he served as VP/Marketing for the Scottsdale Cultural Council, energizing growth of the Scottsdale Center for the Performing Arts and the opening the Scottsdale Museum of Contemporary Art.