Chorus America contacted representatives from about a dozen choral consortiums—umbrella groups that promote regional information sharing and collaboration among choruses. Those who manage these consortiums were eager to tell us about the advantages of collaboration, how they got started and why, and lessons they've learned along the way.
A strong brand is no longer just "nice-to-have" for cultural organizations—it's a necessity. It can engender loyalty, create advocates and ambassadors, and, when needed, provide a margin for forgiveness. Here's how to build your master brand.
Securing the rights to perform, commission, record, or distribute music gets more complicated with every technological advance—here are basic guidelines to keep your chorus on the right side of legal.
Composer Gabriela Lena Frank explores the evolving relationship with her audience, beginning with her doting parents.
We look back on the emergence of professional choruses in North America and the role of professional singers in bringing them public acclaim.
Have you been asked to serve as the chair of development committee? Here's what you need to know to tackle this important job and ensure the future of your chorus.
There are good reasons to have an audit even if it is not legally required. Audits provide an objective financial view of your organization. A few simple steps can make the process go more smoothly and keep the costs down.
An a cappella masterpiece of staggering beauty and power, Rachmaninoff's All-Night Vigil (or Vespers) presents many challenges for the choral singer. Grant Gershon, music director of the Los Angeles Master Chorale, chose the piece to open his 10th Anniversary season with LAMC. We talked with him about the work and how he prepared his singers to perform it.
A values-based strategy that aims to match donors with ways that they can give back to their communities—and removes the ego factor that can make fundraising scary.
Getting the word out to your local media is one of the best ways to ensure that arts patrons and the public know about the good work your chorus is doing. Here are tips for getting your chorus activities and performances noticed.
Growing challenges in recruiting singers has led to creative tactics and new successes
Singing is an anywhere, anytime activity in many parts of the world. There, it's not something you go to—it's something you are. What if we took music out into the world rather than always asking people to come to it? One ensemble endeavors to do just that by taking choral music to the most unlikely places.